Service Offer utility is the degree your work aligns with what Clients want (vs meeting their functional “needs”).
Each Service (aka “solution”) has elements of value that we organize into 4 groups:
Technical proficiency;
Tactical competency;
Strategic relevance;
Client experience.
Service Offer utility is: How many of the Client’s wanted elements are included?
Most Knowledge Professionals can deliver technical and tactical. The best Service incorporates Strategic relevance as well as recognizing the human aspect of ‘Client experience’.
Service Offers with full coverage generate Fee premiums, loyalty and activated referrals.
We make this happen with Client Engagement services; interviews and workshops to ID all of the Client’s issues and the elements of value that make each Solution productive.
Catapult is a Service design and development company that creates high value Client relationships.